Childcare Providers and the Fight Against the Recession

You do not have to be a parent to notice that one of the most important jobs in society is that of a childcare provider. Early years learning is vital for any society as the values are children are taught in their early years very often dictate how they act and perform later in life. It is for this reason why the news that many children providers have been hit with redundancies, reductions in sessions and increased operating costs are areas for concern.

On the subject of increased operating costs, one of the largest expenses that many children providers have, after staffing costs, is the cost of getting protection and peace of mind for their premises, children and staff in the form of nursery insurance or other childcare insurance. The good news for many nurseries and kindergartens is that savings could now be made on their nursery business insurance premiums due to a host of new nursery insurance brokers and companies offering policies to the childcare sector.

The result of these new entrants into the nursery insurance sector is that kindergartens and nursery schools can now shop around for alternative nursery insurance quotes safe in the knowledge that the cover they have always received can be matched and in many cases improved upon but for reductions in premiums.

At a time where every penny or nickel counts, having the chance to save hundreds or even thousands of pounds or dollars on a childcare providers business insurance premiums could go some way to helping them through the difficult times.

Saving money on a nurseries insurance is just one way that childcare providers could look to reduce their expenditure. Others include contacting other service providers with the view to trying to negotiate improved terms on other arrangements they have. Whilst this may not be possible in all cases, businesses of all types are struggling and they would much rather try and keep an existing customer happy than lose them completely.

Nurseries and childcare providers who spend a proportion of their budget on marketing to attract new children and staff can also look to reduce their marketing spend by trying different ways to promote their vacancies or childcare facilities. An advertisement in a trade magazine or local newspapers could be scaled down in favour of asking existing staff and parents for referrals and recommendations. And relationships could be formed with the local media for free publicity in the local paper or on the local television channel in return for newsworthy material relating on your nursery. A local celebrity attending an open day to promote your facility could certainly be of interest to the media and this type of free publicity could well result in exposure and interest for little or not cost.

The fact is 2008 has been a struggle for the childcare industry and whilst there is hope the second half of 2009 will start to see an improvement, nurseries, pre schools and other childcare providers should do all they can to make it through these difficult times. Saving money on nursery insurance and getting free publicity are just a couple of ways to do this so be prudent with your budget and hopefully 2009 and beyond will include happy days for you, your staff, your nursery and your children.

This article was written by Mark Burdett of NCi Nursery. Mark has over 17 years Marketing experience in the Financial Services industry and has worked on campaigns for companies including Norwich Union, Kia and Zurich.

Now based in Newcastle upon Tyne Mark works for one of the UK's Leading Nursery Insurance Brokers - NCi Nursery.

For all your Nursery Insurance needs, call NCi Nursery now on 0800 046 1446 or visit http://www.ncinursery.co.uk.

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